Got Milk?

As one of advertising’s most iconic campaigns celebrated its 30th anniversary, we brought the Milk Mustache back as a participatory cultural moment.

We created the Got Milk? Photo Studio that traveled across California, creating live photo opportunities that invited people to wear the iconic mustache themselves. Their posts flooded Instagram, TikTok, and Facebook. These shared moments fueled a social-first activation that scaled seamlessly onto digital billboards across major urban centers and landmark destinations statewide.

The activation earned coverage across top-tier business, entertainment, and broadcast media including Forbes, The Wall Street Journal, CBS, and FOX, amplifying the campaign’s shift from celebrity icons to everyday Californians.